Email Marketing Manager

Salary Range [$80,000-$95,000]

SUMMARY

The Pelican E-Commerce team is looking for an experienced Email Marketing Manager to oversee email strategy and initiatives for our online store. This person will be responsible for creating and executing both promotional and automated/behavior-triggered email campaigns to drive ecommerce revenue, conversion, and average order value. (S)he must be able to quickly and effectively analyze user activity/behavior and email performance using the Pelican email platform and will own all email reporting and KPIs.

The right candidate is proactive, organized, and extremely analytical. (S)he must have excellent communication skills and attention to detail, plus demonstrated experience using an external Email Service Provider platform to drive results in an ecommerce environment. The Email Marketing Manager reports to the Director of E-Commerce.

PRIMARY DUTIES

• Identify trends and opportunities to improve email open rates, clicks, and click-through rates through the implementation of email best practices.
• Own and regularly update email reporting metrics and KPIs at a detailed level.
• Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel.
• Design, execute, and analyze A/B tests for the email channel and implement results.
• Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets.
• Work with the Director of Ecommerce to create and execute special email promotions in support of strategic objectives or seasonal purchasing behavior.
• Identify and implement strategies to grow the active email list.
• Continue to segment the email audience based on performance data and create segment-specific email marketing tactics.
• Continually optimize existing templates and use the email marketing platform to build templates for new emails.
• Identify ways to personalize email campaigns to different customer segments and user behaviors.
• Ensure email designs are optimized across multiple platforms and devices.
• Monitor and maintain the brand’s overall email reputation.
• Work closely with other members of the ecommerce and marketing teams to generate ideas for new campaigns.
• Maintain all SPAM compliance standards and email list health.

MINIMUM QUALIFICATIONS     

• Bachelor’s degree in business, marketing, communications, or related field
• 5+ years of experience in email marketing
• 2+ years working in an ecommerce/direct-to-consumer environment
• Excellent analytical skills
• Excellent communication skills, both written and verbal
• Technical proficiency and the ability to pick up new technologies (experience with the Emarsys email platform is a plus)
• Ability to build and maintain relationships with people throughout the organization
• Project management skills and a commitment to consistently meeting deadlines
• Ability to pivot as needed in a fast-paced, dynamic ecommerce environment

ADDITIONAL INFORMATION:

• Actively supports and complies with objectives, guidelines and commitment to Quality and Safety, with an emphasis on continual improvement
• Must be able to interact effectively and cooperatively with employees at all levels
• Emphasizes ethical leadership and decision-making to protect the Pelican brand and reputation

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 5 pounds and occasionally lift and/or move up to 5 pounds.
• This position requires repetitive hand/wrist activities. 

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