Market Research Analyst

Date: Aug 4, 2022


Company: Pelican Products, Inc.

With over 40 years of creating the toughest, virtually indestructible, and most dependable products on the market, Pelican Products remains the global leader of high-performance protective case solutions, advanced portable lighting systems, and consumer products we use in our everyday lives to include coolers, phone and tablet cases, backpacks, drinkware, and more! Our products are depended upon by professionals in the most demanding markets including fire safety, law enforcement, life sciences, defense/military, aerospace, entertainment, industrial and consumer.  Pelican's products are designed and built to last a lifetime.


Pelican Products is looking for a Market Research Analyst who will lead a full range of global research projects; collect and analyze data on existing and potential markets and products; identify and collect data on competitors, competitive products (new and old, pricing, target markets, specifications, etc.); and monitors and research market conditions, trends, and changes/shifts within existing and developing industries. Analyst will constantly review new potential applications and specific end user uses for our products. 



  • Oversees primary research, sources secondary research, and analyzes results.
  • Leads efforts to gather, analyze and report information on new and existing products.
  • Interfaces with Engineering Department to present and field test product concepts, testing & launching.
  • Sources and negotiates pricing for external research needs.
  • Oversees the compilation, evaluation and reporting of information and conditions for existing and potential markets.
  • Provides data to guide marketing material and product differentiation as it relates to competition.
  • Proposes and determines methodology for obtaining required data and designs effective telephone, mail, or internet surveys.
  • Conducts quantitative research using techniques such as questionnaires and/or electronic data collection and analyzes results.
  • Manages the qualitative research process through the utilization of focus groups and in-depth interviews.
  • Prepares reports, statistical charts and presentations and provides recommendations necessary to assist with decision-making on new market penetration and the design, distribution, pricing, and promotion of new products.
  • Contributes to annual global sales meeting as a key presenter on several topics.
  • Proposes research content for executive monthly and quarterly business reviews.
  • Other duties as assigned by the Director of Product Management / VP of R&D and PM
  • Follows company policies and practices as outlined in the Employee Handbook and/or applicable employment agreement. Follows safety guidelines and procedures in accordance with the job.
  • Performs additional duties as assigned.



  • Bachelor’s Degree in Marketing, Business or related field and 2+ years job related experience required.
  • Strong business analysis skills and knowledge of marketing research procedures required.
  • Must be a highly motivated team player able to perform assigned tasks with minimal supervision and within time frames specified by the Director of Public & Media Relations.
  • Must be detail-oriented with excellent customer service, organizational and follow-up skills.
  • Must have excellent communication and presentation skills, both written and oral.
  • Must demonstrate proficiency in Microsoft Word, Excel, and PowerPoint.
  • Must have proven ability to transform key data into clear business commentary and action points.
  • Expertise in managing relationships with colleagues and vendors required.
  • Must be able to complete assignments within established timeframe.



  • Generous paid time off plans / Holiday pay
  • 401k plan – with immediate match
  • Tuition Assistance Program
  • Established reputable brand offering premium products – you’ll be proud to represent Pelican!
  • On-Site Flu Shots – Free!
  • Prime location – minutes away from the beach!
  • Amazing employee discount program on Pelican Products
  • Great Benefits – several options including Pet insurance for our animal lovers.
  • Exclusive access to employee store with Pelican branded apparel and gear
  • Wellness Discount Program
  • Employee referral program – get paid to work with your trusted network.
  • And more…


Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Job Segment: R&D Engineer, Business Analyst, Product Manager, Engineer, Engineering, Technology, Operations