Sales Manager

Date: May 23, 2023


Company: Pelican Products, Inc.


Under the direction of the Sales Director, the Sales Manager will be responsible for business development and promotion of different product categories such as: Standard Cases, Customized Cases and Lighting Products.



  • Proactively seek new business by establishing new customers  
  • Develop and expand Peli distribution network
  • Develop awareness of protective case solutions and applications across multiple industries and especially among Aerospace and Defense Contractors and military organizations
  • Work closely on sales projects with distributors, dealers and OEM customers 
  • Visit dealers, end-users and OEM customers to perform product training
  • Meet with resellers to determine commercial activity in the area, review status of current sales efforts, resolve problems, ensure sales and marketing goals are being achieved
  • Assist with preparation of proposals and quotations
  • Represent Peli at trade shows
  • Update customer database (CRM) and document customer-related activity
  • When required, liaise with internal manufacturing and operations teams to ensure timely delivery of projects
  • When required, assist Finance and Operations in resolving customer issues.

Perform additional duties as assigned

  • JOB REQUIREMENTS                              
  • Minimum 3 years’ experience in B2B sales of industrial products
  • Track record of meeting or exceeding sales budgets
  • Minimum 3 years’ experience in managing distribution network
  • Experience in selling bespoke products desired but not mandatory
  • Ability to effectively close deals and manage sales cycles of varied length
  • Ability to quickly learn technical aspects of Peli products portfolio and specific markets relating to them
  • Strong written and oral communication skills - ability to communicate technical sales information clearly and concisely
  • Public speaking and presentation skills essential
  • Excellent organizational skills
  • Fluent in spoken and written English
  • Valid driver’s license
  • Experience in using SAP and Salesforce (or similar) desired
  • Bachelor or University Degree in Engineering or Business desired but not mandatory





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